TikTok Engagement Rate Calculator

Add likes, comments, shares and saves, divide by views, and multiply by 100. Most TikTok views come from people who don't follow you, so engagement by views is the usual measure. Dividing by followers instead shows how your audience as a whole responds.

As a rule of thumb, by views: under 3% is low, 3% to 6% is typical, 6% to 10% is strong, and over 10% is exceptional. Rates swing a lot by niche and by video, so compare an average over several videos.

They're shown on the video itself, under likes and comments. For more detail, open the video, tap the three dots, then Analytics.

That happens when a video reaches far more people than follow you, which is normal on TikTok. It's why engagement by views is the better measure there.

No. A view is reach. Engagement is what people do after watching: like, comment, share or save. Shares and saves usually say the most about whether a video landed.

It's free and needs no account. It runs entirely in your browser, so nothing you type is sent anywhere.